01158nam a22001817a 4500 NCT_88244 210306b xxu||||| |||| 00| 0 vie d 4351 4351 63000 23rd ed. 658.827 H107 Dương Hữu Hạnh Quản trị tài sản thương hiệu = Brand equity management : Cuộc chiến giành vị trí trong tâm trí khách hàng Dương Hữu Hạnh H. Thống kê 2005 419 tr. 24cm Nội dung sách trình bày: Đại cương về thương hiệu, Chiến lược thương hiệu, Khách hàng và sự trung thành với thương hiệu, Thương hiệu và việc tạo thỏa mãn cho khách hàng bằng chất lượng, dịch vụ và giá trị, Tạo điểm khác biệt và định vị thương hiệu,... ddc BK 0 0 ddc 0 658_827000000000000_H107 0 20976 000001 000001 2021-03-06 658.827 H107 MD.18246 2021-03-06 63000.00 2021-03-06 BK Thư viện Trường Đại học Nam Cần Thơ