01581nam a22002177a 4500 NCT_90420 210622b xxu||||| |||| 00| 0 vie d 4461 4461 9786047769537 159000 23rd ed. 658.8 M345P Marketing plan : Bản phác thảo kế hoạch marketing MediaZ H. Thế giới 2019 223 tr. Minh họa 21cm Trình bày những kiến thức cơ bản về kế hoạch marketing, phác hoạ chung về bản kế hoạch marketing; các đích đến, mục tiêu và tiêu chí cần đạt; lựa chọn thị trường mục tiêu; xây dựng concept và lựa chọn thông điệp truyền thông; lựa chọn kênh truyền thông; xác định ngân sách truyền thông; đề xuất được thực hiện trong các kế hoạch truyền thông,... Quản trị kinh doanh MediaZ ddc BK 0 0 ddc 0 658_800000000000000_M345P 0 21366 000001 000001 2021-06-22 658.8 M345P MD.18649 2021-06-22 159000.00 2021-06-22 BK 0 0 ddc 0 658_800000000000000_M345P 0 21367 000001 000001 2021-06-22 1 658.8 M345P MD.18650 2022-02-26 2022-02-11 2022-02-11 159000.00 2021-06-22 BK 0 0 ddc 0 658_800000000000000_M345P 0 21368 000001 000001 2021-06-22 658.8 M345P MD.18651 2021-06-22 159000.00 2021-06-22 BK Thư viện Trường Đại học Nam Cần Thơ