01628nam a22002297a 4500 NCT_90462 210623b xxu||||| |||| 00| 0 vie d 4463 4463 9786049314506 169000 23rd ed. 658.827 B977 Busche, Laura Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion Laura Busche ; Tuyết Quỳnh (dịch) H. Công thương 2018 370 tr. 24cm Sách tập trung đề cập đến việc ứng dụng triết lý Tinh gọn vào việc xây dựng Thương hiệu ở các doanh nghiệp, nhất là các doanh nghiệp khởi nghiệp. Triết lý tinh gọn được áp dụng khi các doanh nghiệp coi thương hiệu cũng như sản phẩm, luôn không hoàn hảo và cần phải đổi mới, cải tiến dần theo thời gian. Quan hệ công chúng (PR) Tuyết Quỳnh Dịch ddc BK 0 0 ddc 0 658_827000000000000_B977 0 21379 000001 000001 2021-06-23 658.827 B977 MD.18719 2021-06-23 169000.00 2021-06-23 BK 0 0 ddc 0 658_827000000000000_B977 0 21380 000001 000001 2021-06-23 658.827 B977 MD.18720 2021-06-23 169000.00 2021-06-23 BK 0 0 ddc 0 658_827000000000000_B977 0 21381 000001 000001 2021-06-23 658.827 B977 MD.18721 2021-06-23 169000.00 2021-06-23 BK Thư viện Trường Đại học Nam Cần Thơ