01322nam a2200229Ia 4500 TDMU_14680 210410s9999 xx 000 0 und d 658.8 K435 Kotler, Philip Marketing căn bản Marketing essentials Philip Kotler; TS. Phan Thăng, TS. Vũ Thị Phương, Giang Văn Chiến (lược d.) H. Lao động - Xã hội 2007 584tr Giới thiệu một cách khoa học và thuyết phục những vấn đề căn bản nhất của marketing, người nghiên cứu chuyên sâu và người mới tìm hiểu về marketing cũng hiểu được. Có đưa vào những tình huống thực tế và đầy kịch tính của marketing hiện đại như: cuộc đấu tranh của coca cola và pepsi cola, sự thất bại của công ty truyền hình cáp của CBS, ...; TM và chú thích tr.544-569; KT079; KT159 Marketing Căn bản; Quản trị marketting Phan, Thăng http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=14680 Trung tâm Học liệu Trường Đại học Thủ Dầu Một