APA Citatie

Perreault, W. D., & Cannon, J. P. (2010). Essentials of marketing: A marketing strategy planning approach. New York: McGraw-Hill/Irwin.

Chicago Style citaat

Perreault, William D., en Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill/Irwin, 2010.

MLA citatie

Perreault, William D., en Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill/Irwin, 2010.