APA aipamena

Perreault, W. D., & Cannon, J. P. (2010). Essentials of marketing: A marketing strategy planning approach. New York: McGraw-Hill/Irwin.

Chicago Style aipamena

Perreault, William D., và Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill/Irwin, 2010.

MLA aipamena

Perreault, William D., và Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill/Irwin, 2010.