APA Citation

Perreault, W. D., & Cannon, J. P. (2010). Essentials of marketing: A marketing strategy planning approach. New York: McGraw-Hill/Irwin.

Chicago Style Citation

Perreault, William D., and Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill/Irwin, 2010.

MLA Citation

Perreault, William D., and Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill/Irwin, 2010.

Warning: These citations may not always be 100% accurate.