01142nam a2200229Ia 4500 TDMU_16842 210410s9999 xx 000 0 und d 658.8 L506 Luck, David J Nghiên cứu Marketing Marketing research David J. Luck, Ronald S. Rubin ; Phan Văn Thăng, Nguyễn Văn Hiến(b.s.) Tp.Hồ Chí Minh Lao động - Xã hội 2009 649tr. Cuốn sách gồm 21 chương chia làm 5 phần: Phần 1: Những vấn đề cơ bản của nghiên cứu Marketing ; Phần 2: Những mục tiêu và kế hoạch nghiên cứu ; Phần 3: Thực hiện thu thập dữ liệu ; Phần 4: Xử lý và phân tích dữ liệu ; Phần 5: Trình bày và theo dõi kết quả. Marketing Nghiên cứu Phan, Văn Thăng http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=16842 Trung tâm Học liệu Trường Đại học Thủ Dầu Một