http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Cuốn sách gồm 21 chương chia làm 5 phần: Phần 1: Những vấn đề cơ bản của nghiên cứu Marketing ; Phần 2: Những mục tiêu và kế hoạch nghiên cứu ; Phần 3: Thực hiện thu thập dữ liệu ; Phần 4: Xử lý và phân tích dữ liệu ; Phần 5: Trình bày và theo dõi kết quả.
David J. Luck, Ronald S. Rubin ; Phan Văn Thăng, Nguyễn Văn Hiến(b.s.)