01218nam a2200217Ia 4500 TDMU_18525 210410s9999 xx 000 0 und d 658.8 N302 Nicolino, Patricia F Quản trị thương hiệu Patricia F. Nicolino; Nguyễn Minh Khôi (dịch); Phương Hà (hiệu đính) H. Lao động - Xã hội 2009 430 tr. Danh mục thuật ngữ tr.424-429; TM tài liệu của tác giả tr.4; Trình bày khái niệm về thương hiệu, quản trị thương hiệu, lược sử phát triển của nó; cách phân tích thị trường mục tiêu, cách thiết lập sứ mệnh, tầm nhìn và giá trị cốt lõi của thương hiệu, cách thức tìm chiến lược Internet cho thương hiệu,... Quản lý tiếp thị; Quản trị thương hiệu Nguyễn, Minh Khôi http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=18525 Trung tâm Học liệu Trường Đại học Thủ Dầu Một