01063nam a2200217Ia 4500 TDMU_19901 210410s9999 xx 000 0 und d 659 M433 Moore, Geoffrey A Thung lũng silicon - những bí mật marketing chưa từng được tiết lộ Geoffrey A. Moore; Nguyễn Hồng (dịch) H. Bách khoa 2013 346 tr. Đưa ra tranh luận những vấn đề còn bỏ ngỏ, đồng thời trình bày chi tiết lý thuyết về marketing các sản phẩm công nghệ cao thông qua nhiều ví dụ thực tiễn từ các nhà sản xuất đồ công nghệ cao như HP, Apple, Pyramid,... Tiếp thị Công nghệ cao; Marketing Nguyễn, Hồng http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=19901 Trung tâm Học liệu Trường Đại học Thủ Dầu Một