01149nam a2200229Ia 4500 TDMU_20727 210410s9999 xx 000 0 und d 658.8 C103 Callen, Barry Tiếp thị và quảng bá sản phẩm Marketing, advertising and publicity Barry Callen; Nguyễn Ngọc Oanh Vũ dịch Tp. Hồ Chí Minh Tổng hợp Tp.HCM 2010 247tr.15x23cm Trình bày các điều căn bản và lợi ích của việc tiếp thị, những mong đợi thực tế, những sai lầm chính để tránh, đồng thời cung cấp cái nhìn tổng quát về các chiến lược tiếp thị...Các chương trong sách được sắp xếp theo tầm quan trọng của chúng. Quản lý tiếp thị Nguyễn, Ngọc Oanh Vũ http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=20727 Trung tâm Học liệu Trường Đại học Thủ Dầu Một