01286nam a2200229Ia 4500 TDMU_21271 210410s9999 xx 000 0 und d 658.812 B109 Baron, Steve Relationship marketing a consumer experience approach Steve Baron, Tony Conway, Gary C. Warnaby Los Angeles SAGE 2010 viii, 202 p. Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future Relationship marketing; Customer relations; Marketing mối quan hệ; Quan hệ khách hàng Conway, A http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271 Trung tâm Học liệu Trường Đại học Thủ Dầu Một