01707nam a2200229Ia 4500 TDMU_21342 210410s9999 xx 000 0 und d 332.10688 E201 Ehrlich, Evelyn The financial services marketing handbook tactics and techniques that produce results Evelyn Ehrlich and Duke Fanelli Hoboken, N.J. Bloomberg Press 2012 xi, 196 p. Series data from the jacket; Includes bibliographical references and index; "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--Provided by publisher Financial services industry Marketing United States; Financial planners Marketing; Customer relations; Công nghiệp dịch vụ tài chính Tiếp thị Mỹ; Hoạch định tài chính Tiếp thị; Quan hệ khách hàng Fanelli, Duke http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21342 Trung tâm Học liệu Trường Đại học Thủ Dầu Một