rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: financial services marketing handbook
  title info:
    sub title: tactics and techniques that produce results
  title info: title
  name:
    name part: Ehrlich, Evelyn
    role:
      role term: creator
  name:
    name part: Fanelli, Duke
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hoboken, N.J
    publisher: Bloomberg Press
    date issued: 2012
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
    extent: xi, 196 p.
  abstract: Series data from the jacket; Includes bibliographical references and index; "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--Provided by publisher
  note: Evelyn Ehrlich and Duke Fanelli
  subject:
    topic: Financial services industry
    topic: Marketing
    geographic: United States; Financial planners
    topic: Marketing; Customer relations; Công nghiệp dịch vụ tài chính
    topic: Tiếp thị
    geographic: Mỹ; Hoạch định tài chính
    topic: Tiếp thị; Quan hệ khách hàng
  classification: 332.10688
  identifier: http://lrc.tdmu.edu.vn/opac/search/detail.asp
  record info:
    record creation date: 210410
    record identifier: TDMU_21342