01670nam a2200217Ia 4500 TDMU_21739 210410s9999 xx 000 0 und d 658.8 PH104 Phạm, Thị Lan Hương Quản trị thương hiệu Phạm Thị Lan Hương (chủ biên), Lê Thế Giới, Lê Thị Minh Hằng H. Tài chính 2014 302 tr. Cung cấp tiến trình quản trị tài sản thương hiệu cho đối tượng là thương hiệu sản phẩm, phát triển các chiến lược và chiến thuật marketing nhằm xây dựng, duy trì và phát triển tài sản thương hiệu định hướng khách hàng; Chương 1. Tài sản thương hiệu định hướng khách hàng -- Chương 2. Định vị thương hiệu -- Chương 3. Thiết kế các yếu tố thương hiệu -- Chương 4. Marketing xây dựng tài sản thương hiệu -- Chương 5. Đo lường tài sản thương hiệu -- Chương 6. Cấu trúc thương hiệu -- Chương 7. Mở rộng thương hiệu -- Chương 8. Duy trì và phát triển tài sản thương hiệu theo thời gian và không gian Quản lý tiếp thị; Quản trị thương hiệu Lê, Thế Giới http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21739 Trung tâm Học liệu Trường Đại học Thủ Dầu Một