01824nam a2200205Ia 4500 TDMU_22020 210410s9999 xx 000 0 und d 658.8 TR121 Trần, Ngọc Phong Xây dựng chiến lược Marketing cho công ty TNHH Hoàng Lan Xanh Trần Ngọc Phong; ThS. Nguyễn Thị Thanh Hòa (Hướng dẫn) Bình Dương 2014 57tr Chuyên ngành: Marketing; TM tài liệu tham khảo và phụ lục sau phần kết luận; Khóa luận tốt nghiệp Đại học trường Đại học Thủ Dầu Một, 2010- 2014; Khóa luận hệ thống hóa những vấn đề lý luận về chiến lược marketing; Tìm hiểu thực trạng hoạt động sản xuất kinh doanh tại công ty TNHH Hoàng Lan Xanh để tìm ra những mặt mạnh, mặt yếu, cơ hội và thách thức đối với sự phát triển của công ty TNHH Hoàng Lan Xanh trong thời gian qua. Từ đó phân tích ma trận SWOT để thiết lập chiến lược phát triển và các giải pháp thực hiện đối với doanh nghiệp trong hiện tại và tương lai. Đề ra những ý kiến đóng góp, những giải pháp khả thi nhằm phát huy những ưu điểm và khắc phục những yếu kém Khóa luận; Chiến lược Marketing Công ty TNHH Hoàng Lan Xanh Nguyễn Thị Thanh Hòa http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22020 Trung tâm Học liệu Trường Đại học Thủ Dầu Một
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