01234nam a2200229Ia 4500 TDMU_22235 210410s9999 xx 000 0 und d 658.8 PH309 Philip Tiếp thị mở đường tăng trưởng Market your way to growth :8 con đường tăng trưởng thời khủng hoảng Philip, Milton Kotler; Nguyễn Thị Kim Diệu dịch H. Trẻ 2013 295tr. Trình bày tám chiến lược tăng trưởng: xây dựng thị phần; phát triển khách hàng và các bên hữu quan gắn kết; kiến tạo một thương hiệu mạnh; sáng tạo các sản phẩm, dịch vụ và trải nghiệm mới mẻ; mở rộng ra quốc tế; thâu tóm, sáp nhập và liên minh Chiến lược tiếp thị; Quản lý tiếp thị Chiến lược tăng trưởng Kotler, Milton http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22235 Trung tâm Học liệu Trường Đại học Thủ Dầu Một