00964nam a2200229Ia 4500 TDMU_22331 210410s9999 xx 000 0 und d 658.8 K435 Kotler, Philip Kotler bàn về tiếp thị Làm thế nào để tạo lập, giành được và thống lĩnh thị trường Philip Kotler; Vũ Tiến Phúc dịch Tp. Hồ Chí Minh Trẻ 2013 431tr. Nội dung gồm 4 phần: Tiếp thị chiến lược; Tiếp thị chiến thuật; Quản trị tiếp thị; Tiếp thị trong giai đoạn chuyển tiếp Quản lý tiếp thị Vũ, Tiến Phúc http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22331 Trung tâm Học liệu Trường Đại học Thủ Dầu Một