http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Quảng cáo và tâm trí người tiêu dùng
Bí quyết xây dựng chiến lược quảng cáo hiệu quả
Nội dung gồm 2 phần: Phần 1: Vì sao trong một thời gian dài, quảng cáo vẫn được coi là bí ẩn. Phần 2: Chiến lược nào hiệu quả, không hiệu quả, và nguyên do đằng sau
Chiến lược quảng cáo; Hiệu quả quảng cáo