01123nam a2200217Ia 4500 TDMU_24032 210410s9999 xx 000 0 und d 658.827 B510 Bùi, Thị Hải Yến Chiến lược marketing hiện đại từ thực tiễn thương trường Bùi Thị Hải Yến, Hoàng Tùng H. Giáo dục Việt Nam 2014 255tr. Trình bày những lý thuyết nổi trội và hiệu quả trong việc xây dựng một chiến lược marketing đúng đắn, tạo dựng một thương hiệu thành công và định vị thương hiệu một cách rõ nét trong tâm thức khách hàng Chiến lược marketing Xây dựng thương hiệu; Tiếp thị Chiến lược Hoàng Tùng http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24032 Trung tâm Học liệu Trường Đại học Thủ Dầu Một