01225nam a2200229Ia 4500 TDMU_24200 210410s9999 xx 000 0 und d 658.8 F313 Fisk, Raymond P Services marketing an interactive approach Raymond P. Fisk, Stephen J. Grove, Joby John Mason, OH Cengage 2014 xxiii, 261 p. Includes bibliographical references and index; Part 1. Foundations of services marketing -- Part 2. Creating the interactive experience -- Part 3. Promising the interactive service experience -- Part 4. Delivering and ensuring a successful customer -- Part 5. Management issues in services marketing -- Appendix. Careers in services Services marketing; Thị trường dịch vụ; Marketing; Tiếp thị; Service industries Marketing; Service industries Management; Công nghiệp dịch vụ Tiếp thị; Công nghiệp dịch vụ Quản lý Grove, Stephen J http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24200 Trung tâm Học liệu Trường Đại học Thủ Dầu Một