Perreault, W. D., & Cannon, J. P. (2015). Essentials of marketing: A marketing strategy planning approach. New York: McGraw-Hill Education.
Παραπομπή Chicago StylePerreault, William D., και Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education, 2015.
Παραπομπή MLAPerreault, William D., και Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education, 2015.
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