Cita APA

Perreault, W. D., & Cannon, J. P. (2015). Essentials of marketing: A marketing strategy planning approach. New York: McGraw-Hill Education.

Citación estilo Chicago

Perreault, William D., y Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education, 2015.

Cita MLA

Perreault, William D., y Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education, 2015.