Perreault, W. D., & Cannon, J. P. (2015). Essentials of marketing: A marketing strategy planning approach. New York: McGraw-Hill Education.
Style de citation ChicagoPerreault, William D., et Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education, 2015.
Style de citation MLAPerreault, William D., et Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education, 2015.
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