Perreault, W. D., & Cannon, J. P. (2015). Essentials of marketing: A marketing strategy planning approach. New York: McGraw-Hill Education.
Citação norma ChicagoPerreault, William D., e Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education, 2015.
Citação norma MLAPerreault, William D., e Joseph P. Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education, 2015.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.