01059nam a2200217Ia 4500 TDMU_24511 210410s9999 xx 000 0 und d 658.84 K110 Gillespie, Kate Global marketing Kate Gillespie, H. David Hennessey South-Western Cengage Learning 2011 xviii, 323 p. Includes bibliographical references and index; Part 1. Understanding the global marketing environment -- Part 2. Analyzing global opportunities -- Part 3. Developing global participation strategies -- Part 4. Designing global marketing programs -- Part 5. Managing the global marketing effort Export marketing; Export marketing Management; Tiếp thị xuất khẩu; Tiếp thị xuất khẩu Quản lý; Quảng cáo Hennessey, Hubert D http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24511 Trung tâm Học liệu Trường Đại học Thủ Dầu Một