01109nam a2200217Ia 4500 TDMU_24518 210410s9999 xx 000 0 und d 658.8 B110 Bateson, John E. G Services marketing John E. G. Bateson, K. Douglas Hoffman South-Western Cengage 2011 xvii, 468 p. Includes bibliographical references and index; Part 1. An overview of services marketing -- Part 2. The tactical services marketing -- Part 3. Implementing successful service strategies; KT134 Customer services Marketing; Dịch vụ khách hàng Tiếp thị; Customer services Management; Dịch vụ khách hàng Quản lý; Service industries Marketing; Service industries Management; Công nghiệp dịch vụ Tiếp thị; Công nghiệp dịch vụ Quản lý Hoffman, K. Douglas http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24518 Trung tâm Học liệu Trường Đại học Thủ Dầu Một