Lovelock, C. H., & Patterson, P. G. (2015). Services marketing: An Asia-pacific perspective. Sydney: Prentice Hall Europe.
Chicago Style CitationLovelock, Christopher H., and Paul G. Patterson. Services Marketing: An Asia-pacific Perspective. Sydney: Prentice Hall Europe, 2015.
MLA CitationLovelock, Christopher H., and Paul G. Patterson. Services Marketing: An Asia-pacific Perspective. Sydney: Prentice Hall Europe, 2015.
Warning: These citations may not always be 100% accurate.