00924nam a2200193Ia 4500 TDMU_24886 210410s9999 xx 000 0 und d 658.82 K109 Kaser, Ken Advertising and sales promotion Mason, Ohio; Singapore South-Western Cengage Learning 2013 xix, 461 pages includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications Advertising; Sales promotion; Quảng cáo http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24886 Trung tâm Học liệu Trường Đại học Thủ Dầu Một