01319nam a2200229Ia 4500 TDMU_25007 210410s9999 xx 000 0 und d 658.8 K435 Kotler, Philip Tiếp thị phá cách Kỹ thuật mới để tìm kiếm những ý tưởng đột phá Philip Kotler, Fernando Trias de Bes; Vũ Tiến Phúc (dịch) Tp. Hồ Chí Minh Nxb. Trẻ; Thời báo Kinh tế Sài Gòn 2014 231tr. Tên sách tiếng Anh: Lateral marketing : New techniques for finding breakthrough ideas; Trình bày sự tiến hoá của thị trường và những động lực của sự cạnh tranh; điểm mạnh, yếu của tư duy tiếp thị truyền thống; định nghĩa, vai trò của sự phá cách; tiếp thị phá cách ở mức độ thị trường và sản phẩm; cách thực hiện loại hình tiếp thị này Tiếp thị; Marketing Bes, Fernando Trias de http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=25007 Trung tâm Học liệu Trường Đại học Thủ Dầu Một