01002nam a2200205Ia 4500 TDMU_25174 210410s9999 xx 000 0 und d 658.8 K435 Kotler, Philip Quản trị Marketing H. Lao động - Xã hội 2013 755tr. Gồm 8 phần, trình bày các nội dung: Quản trị tiếp thị; Nắm bắt sự thấu hiểu tiếp thị; Kết nối với khách hàng; Xây dựng thương hiệu mạnh; Định hình các đề xuất thị trường; Tạo giá trị; Chuyển tải giá trị; Tạo ra tăng trưởng thành công trong dài hạn Marketing Quản lý; Tiếp thị Quản lý Keller, Kevin Lane http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=25174 Trung tâm Học liệu Trường Đại học Thủ Dầu Một