rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Cross-cultural communication
  title info:
    sub title: theory and practice
  title info: title
  name:
    name part: Hurn, Brian J
    role:
      role term: creator
  name:
    name part: Tomalin, Barry
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Houndmills
    publisher: Palgrave Macmillan
    date issued: 2013
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
    extent: xviii, 308 pages
  abstract: Includes bibliographical references and index; What is cross-cultural communication? -- Key thinkers in cross-cultural communication (1) -- Key thinkers in cross-cultural communication (2) -- The international use of English -- Developing cross-cultural communication skills -- Selection and preparation for foreign assignments -- Leadership across cultures -- International team building and teamworking -- The effect of culture on international negotiations -- Multiculturalism and diversity -- Globalization and its effect on culture -- Cultural diplomacy and nation branding -- Transfer of skills, technology and knowledge -- Cultural profiling and classification -- Teaching cross-cultural communication; "Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the international environment. This area is of increasing importance in the diverse and multicultural world where such effectiveness plays a major part in achieving competitive advantage. The emergence of India and China as future economic giants and the increasing influence of globalization have led to greater emphasis on the cultural dimensions of international business, diplomacy and international relations. This volume identifies the barriers to effective cross-cultural communication and suggests practical strategies to overcome them. Key aspects of this include the identification of the skills and competencies required for success, the personnel selection methods and the options for pre-departure cultural training. The authors provide practical examples from their own experience in over 60 countries and from discussion with professional colleagues and international students."--Publisher's website
  note: Brian J. Hurn and Barry Tomalin
  subject:
    topic: Intercultural communication; Giao tiếp liên văn hóa
  classification: 303.482
  identifier: http://lrc.tdmu.edu.vn/opac/search/detail.asp
  record info:
    record creation date: 210410
    record identifier: TDMU_25745