rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing hiện đại
  title info:
    sub title: Lý thuyết và tình huống ứng dụng của các công ty Việt Nam
  title info: title
  name:
    name part: Lưu, Đan Thọ
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: H
    publisher: Tài chính
    date issued: 2015
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
    extent: 324tr.
  abstract: Trình bày tổng quan về marketing; phân tích môi trường marketing; hệ thống thông tin và nghiên cứu marketing; hành vi khách hàng, hành vi của người tiêu dùng, hành vi khách hàng tổ chức; quyết định về sản phẩm, dịch vụ; quyết định về giá; quyết định về kênh phân phối...
  note: Lưu Đan Thọ
  subject:
    topic: Chiến lược marketing; Tiếp thị
    topic: Chiến lược; Quản trị quan hệ đối tác; Quản trị quan hệ khách hàng; Thương mại điện tử; Quản trị tiếp thị
  classification: 658.8
  identifier: http://lrc.tdmu.edu.vn/opac/search/detail.asp
  record info:
    record creation date: 210410
    record identifier: TDMU_26071