rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: PR lý luận và ứng dụng
  title info:
    sub title: Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ
  name:
    name part: Đinh, Thị Thúy Hằng
    role:
      role term: creator
  name:
    name part: Nguyễn, Thị Hồng Nam
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: H
    publisher: Lao động; Công ty Sách Alpha
    date issued: 2015
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
    extent: 427tr.
  abstract: Trình bày khát quát về PR; chức năng quản lý của PR; các lĩnh vực PR ứng dụng tiêu biểu: trong chính phủ, doanh nghiệp và các tổ chức phi chính phủ; vai trò, nhiệm vụ và nguyên tắc của PR trong quan hệ với báo chí, PR nội bộ, PR cộng đồng.... Giới thiệu các kỹ năng PR cơ bản: viết, giao tiếp, đàm phán, thuyết trình; một số vấn đề pháp luật liên quan đến hoạt động PR; KT097
  subject:
    topic: Quan hệ công chúng
    topic: Lí luận
    topic: Ứng dụng
  classification: 658.045
  identifier: http://lrc.tdmu.edu.vn/opac/search/detail.asp
  record info:
    record creation date: 210410
    record identifier: TDMU_26194