01226nam a2200205Ia 4500 TDMU_26288 210410s9999 xx 000 0 und d 332.45 TR121 Trần, Thị Thập Truyền thông marketing tích hợp Trần Thị Thập H. Thông tin và truyền thông 2015 256 tr. Tài liệu tham khảo trang cuối; Trình bày tổng quan về truyền thông marketing tích hợp, mô hình quá trình truyền thông, mô hình hoạch định truyền thông marketing tích hợp, các chiến lược phương tiện truyền thông, các công cụ truyền thông đại chúng và cá nhân, đánh giá hoạt động truyền thông, khía cạnh xã hội và pháp lý đối với hoạt động truyền thông Truyền thông marketing; Truyền thông thương hiệu; Marketing tích hợp http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26288 Trung tâm Học liệu Trường Đại học Thủ Dầu Một