01519nam a2200217Ia 4500 TDMU_26331 210410s9999 xx 000 0 und d 813.6 NG527 Nguyễn, Thị Mỹ Thanh Giáo trình quản trị tổ chức sự kiện và lễ hội Nguyễn Thị Mỹ Thanh, Sử Ngọc Diệp H. Lao động - Xã hội 2015 454 tr. Phần I. Sự kiện và ngành công nghiệp sự kiện -- Chương mở đầu. Giới thiệu về môn học -- Chương 1. Sự kiện --Chương 2. Ngành công nghiệp sự kiện --Phần 2. Chiến lược sự kiện --Chương 3. Lập kế hoạch chiến lược cho sự kiện --Chương 4. Xây dựng chiến lược marketing cho sự kiện -- Phần 3. Quản trị và triển khai thực hiện dự án sự kiện --Chương 5. Quản trị dự án sự kiện -- Chương 6. Triển khai thực hiện dự án sự kiện Tổ chức sự kiện Quản trị; Quản trị dự án Sự kiện; Công nghiệp sự kiện Sử, Ngọc Diệp http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26331 Trung tâm Học liệu Trường Đại học Thủ Dầu Một