rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Quảng cáo quyến rũ
  title info:
    sub title: Sự thật giật mình về lý do người ta phải mua bằng được sản phẩm của bạn!
  title info: title
  name:
    name part: Martineau, Pierre
    role:
      role term: creator
  name:
    name part: Phan, Nguyễn Khánh Đan
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: H
    publisher: Thông tin và truyền thông
    date issued: 2015
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
    extent: 486tr.
  abstract: Tập hợp nhiều quan điểm và lối tư duy đầy thách thức về việc giải mã những diễn biến giao tiếp giữa người với người. Chúng có mối liên hệ trực tiếp với nghệ thuật thuyết phục và kiến tạo cuộc giao tiếp, cung cấp nhiều tri thức và chỉ dẫn cho những nhà quảng cáo sáng tạo, định hướng những gì họ cần làm để đảm bảo hiệu quả cao nhất trong việc giao tiếp với công chúng
  note: Pierre Martineau; Phan Nguyễn Khánh Đan (dịch giả)
  subject:
    topic: Quảng cáo
    topic: Nghệ thuật thuyết phục; Quảng cáo sáng tạo
    topic: Hiệu quả
  classification: 895.9223014
  identifier: http://lrc.tdmu.edu.vn/opac/search/detail.asp
  record info:
    record creation date: 210410
    record identifier: TDMU_26386