01588nam a2200229Ia 4500 TDMU_27897 210410s9999 xx 000 0 und d 371.334 L566 Lưu, Đan Thọ Marketing mối quan hệ và quản trị quan hệ khách hàng Lý thuyết và tình huống thực hành ứng dụng của các công ty Việt Nam Lưu Đan Thọ, Lượng Văn Quốc H. Tài chính 2016 512 tr. Tài liệu tham khảo trang cuối; Chương 1. Tổng quan về marketing mối quan hệ -- Chương 2. Quy trình phát triển chiến lược marketing mối quan hệ -- Chương 3. Quy trình thấu hiểu và xây dựng mối quan hệ dài hạn -- Chương 4. Marketing mối quan hệ tạo ra giá trị và sự trải nghiệm cho khách hàng -- Chương 5. Quy trình từ marketing mục tiêu đến marketing mối quan hệ một đổi một -- Chương 6. Quy trình marketing mối quan hệ tích hợp đa kênh Quan hệ khách hàng Quản trị; CRM Hoạch định chiến lược; Customer Relationship Management (CRM); Marketing mối quan hệ Lượng, Văn Quốc http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=27897 Trung tâm Học liệu Trường Đại học Thủ Dầu Một