01159nam a2200169Ia 4500 TDMU_30241 210410s9999 xx 000 0 und d 895.92213409 H105 Hanson, Ward A Internet marketing and e-commerce xiii, 642 p. Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online world -- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research -- Organizing for online marketing.; Includes bibliographical references (pages 605-622) and index Internet marketing; Commerce électronique; Marketing sur Internet; Tiếp thị trực tuyến; Thương mại điện tử; Tiếp thị trên mạng Kalyanam, Kirthi http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30241 Trung tâm Học liệu Trường Đại học Thủ Dầu Một