Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Boston, [Mass.]: Pearson.
Trích dẫn kiểu ChicagoKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.
ציטוט MLAKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.