APA Zitierstil

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Boston, [Mass.]: Pearson.

Chicago Zitierstil

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.

MLA Zitierstil

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.