Cita APA

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Boston, [Mass.]: Pearson.

Citación estilo Chicago

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.

Cita MLA

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.

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