Παραπομπή APA

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Boston, [Mass.]: Pearson.

Παραπομπή Chicago Style

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.

Παραπομπή MLA

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.

Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.