Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Boston, [Mass.]: Pearson.
استشهاد بنمط شيكاغوKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.
MLA استشهادKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Boston, [Mass.]: Pearson, 2013.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.