01160nam a2200217Ia 4500 TDMU_30888 210410s9999 xx 000 0 und d 428.2 A109 Armstrong, Gary Marketing : an introduction Gary Armstrong, Philip Kotler London Pearson 2017 xviiii, 667 Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer valueâ€”creating it and capturing itâ€”drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. Marketing; Tiếp thị Opresnik, Marc O http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30888 Trung tâm Học liệu Trường Đại học Thủ Dầu Một