01067nam a2200217Ia 4500 TDMU_33616 210410s9999 xx 000 0 und d 543.5 S206 Sernovitz, Andy Word of mouth marketing Andy Sernovitz; Nguyễn Linh Giang dịch H. Lao động - Xã hội ; Công ty Sách Alpha 2017 300 tr. Giới thiệu những khái niệm cơ bản về marketing truyền miệng, những điều sâu xa - sáu ý tưởng lớn, bản tuyên ngôn của marketing truyền miệng,...; làm như thế nào? (Ai kể cho bạn bè về bạn?, họ sẽ nói về điều gì, làm sao để lan truyền thông điệp?,...) Marketting truyền miệng Nguyễn, Linh Giang http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33616 Trung tâm Học liệu Trường Đại học Thủ Dầu Một