01392nam a2200229Ia 4500 TDMU_33745 210410s9999 xx 000 0 und d 959.704092 L311 Lindstrom, Martin Mua sắm thông minh Mánh khóa các tập đoàn quốc tế sử dụng để lôi kéo và thuyết phục khách hàng Martin Lindstrom ; Khánh Thủy, Khải Nguyễn dịch H. Lao động Xã hội ; Công ty Sách Thái Hà 2016 271 tr. Tên sách tiếng Anh: Brandwashed : Tricks companies use to manipulate our minds and peruade us to buy; Gồm 9 chương: Thượng đế nhí, xin mời mua hàng; rao bán nỗi sợ hãi và sự nghi ngờ; tôi không thể từ bỏ bạn; chịu áp lực; ôi, kỉ niệm ngọt ngào; kho vàng của các tiếp thị gia; hy vọng trong chiếc bình; họ sẽ theo dõi bạn trong từng hơi thở; kết luận Tiếp thị Người tiêu dùng Mua sắm Lựa chọn thương hiệu Khánhh, Thủy http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33745 Trung tâm Học liệu Trường Đại học Thủ Dầu Một