00865nam a2200217Ia 4500 TDMU_34554 210410s9999 xx 000 0 und d 607.12 P521 Purvis, Scott C Which ad pulled best? 40 case histories on how to write and design ads that work Scott C. Purvis, Philip Ward Burton Boston McGraw-Hill/Irwin 2003 xvii, 120 p. Quỹ Châu Á Tặng; 3sections: Consumer advertisements tested by Gallup&Robinson; Principles demonstrated by tested advertisements; list of advertisers Advertising Evaluation; Tiếp thị Quảng cáo http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34554 Trung tâm Học liệu Trường Đại học Thủ Dầu Một