01217nam a2200217Ia 4500 TDMU_34644 210410s9999 xx 000 0 und d 332.178 A109 Arikan, Akin Multichannel marketing metrics and methods for on and offline success Akin Arikan Indianapolis, Ind. Wiley Pub 2008 xxiv, 288 p. Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value; Quỹ Châu Á Tặng Internet marketing; Multilevel marketing; Tiếp thị trực tuyến; Tiếp thị đa cấp http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34644 Trung tâm Học liệu Trường Đại học Thủ Dầu Một