rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Multichannel marketing
  title info:
    sub title: metrics and methods for on and offline success
  title info: title
  name:
    name part: Arikan, Akin
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Indianapolis, Ind
    publisher: Wiley Pub
    date issued: 2008
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
    extent: xxiv, 288 p.
  abstract: Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value; Quỹ Châu Á
  note: Akin Arikan
  subject:
    topic: Internet marketing; Multilevel marketing; Tiếp thị trực tuyến; Tiếp thị đa cấp
  classification: 332.178
  identifier: http://lrc.tdmu.edu.vn/opac/search/detail.asp
  record info:
    record creation date: 210410
    record identifier: TDMU_34644