01194nam a2200229Ia 4500 TDMU_34652 210410s9999 xx 000 0 und d 372.1 TH200 Theaker, Alison Bộ công cụ chiến lược quan hệ công chúng Sách tham khảo Alison Theaker, Heather Yaxley; Vũ Thanh Vân, Hà Mai Thùy Giang (Biên dịch, h.đ.) H. Chính trị Quốc gia 2018 495tr. Giới thiệu chung về nghề quan hệ công chúng. Hướng dẫn lập kế hoạch quan hệ công chúng và tìm hiểu tâm lý công chúng, triển khai chiến dịch quan hệ công chúng. Phân tích cách thức truyền thông doanh nghiệp và trình bày chi tiết sự tham gia của các bên liên quan Kinh doanh Quan hệ công chúng Sách tham khảo Yaxley, Heather http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34652 Trung tâm Học liệu Trường Đại học Thủ Dầu Một