Peter, J. P., & Donnelly, J. H. (2007). Marketing management: Knowledge and skills. Boston, Mass: Irwin/McGraw-Hill.
Παραπομπή Chicago StylePeter, J. Paul, και James H. Donnelly. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 2007.
Παραπομπή MLAPeter, J. Paul, και James H. Donnelly. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 2007.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.