01179nam a2200217Ia 4500 TDMU_35666 210410s9999 xx 000 0 und d 155.2 K435 Kotler, Philip Marketing trên một trang giấy Philip Kotler, Svend Hollensen, Marc Oliver Opresnik ; Hạnh Phan dịch H. Lao động; Công ty Văn hóa và Truyền thông 1980 Books 2018 338tr. Tên sách tiếng Anh: Social media marketing: A practitioner guide; Bao gồm đầy đủ các chiến thuật tiếp thị trên mạng xã hội như: Lập kế hoạch tiếp thị, nghiên cứu tiếp thị kỹ thuật số, nền tảng của tiếp thị mạng xã hội, phân tích các công cụ và kiểm soát tiếp thị mạng xã hội Tiếp thị Mạng xã hội Chiến lược Hollensen, Svend http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=35666 Trung tâm Học liệu Trường Đại học Thủ Dầu Một