00912nam a2200217Ia 4500 TDMU_35686 210410s9999 xx 000 0 und d 070 K109 Kartajaya, Hermawan Marketing theo phong cách "Sao kim" Hermawan Kartajaya; Lan Phương, Thanh Huyền (dịch) H. Lao động - Xã hội 2018 360tr. Tên sách tiếng Anh: Marketing in Venus; Nội dung gồm 3 phần. Ph.1: Bối cảnh kinh doanh và thách thức; Ph.2: Chiến lược tạo dựng giá trị; Ph.3: Chiến thuật Tiếp thị Bí quyết thành công Lan Phương http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=35686 Trung tâm Học liệu Trường Đại học Thủ Dầu Một