01287nam a2200229Ia 4500 TDMU_36132 210410s9999 xx 000 0 und d 415.6 K109 Hermawan, Kartajaya Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers Hermawan Kartajaya, Philip Kotler, Hooi Den Huan; Lê Thùy Giang, Nguyễn Đức Quang (dịch) Tp. Hồ Chí Minh Nxb. Trẻ 2018 355tr. Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á Tiếp thị Công nghệ số Châu Á Philip, Kotler http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36132 Trung tâm Học liệu Trường Đại học Thủ Dầu Một